Trade Fair

Trade fairs serve to build and maintain customer relationships, to find partners and personnel and to position the company as a whole. Trade fairs are test markets for new products and therefore also market research instruments.

Key Upcoming International Trade Fairs (2025-2026)

 
  • CES (Consumer Technology): The major international trade fair for consumer technologies and innovations takes place in Las Vegas, USA, from January 6-9, 2026.
  • Mobile World Congress (MWC) (Mobile Communications): One of the world’s largest annual gatherings in the connectivity industry, held in Barcelona, Spain, from March 2-5, 2026.
  • HANNOVER MESSE (Industry/Technology): The world’s leading trade fair for industrial transformation, including automation, robotics, and energy solutions, is scheduled for April 20-24, 2026, in Hanover, Germany.
  • CPHI Frankfurt (Pharmaceuticals): A premier global event for the pharmaceutical industry, gathering a vast number of exhibitors and attendees in Frankfurt, Germany, from October 28-30, 2025.
  • Gulfood (Food & Beverages): A leading global food trade show that will expand across two venues in Dubai, UAE, running from January 26-30, 2026.
  • EuroShop (Retail Technology): Billed as the world’s #1 retail trade fair, it is a key event for store design, retail marketing, and technology, held in Dusseldorf, Germany, from February 22-26, 2026.
  • ITB Berlin (Tourism): Europe’s leading trade fair for the travel and tourism industry takes place in Berlin, Germany, from March 3-5, 2026.
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